Sprite announces huge change to iconic branding

Sprite announces huge change to iconic branding

“At Coca-Cola, we want our bottles to have more than one life,” Kate Miller, Marketing Director at Coca-Cola Australia stated.

“All our Sprite bottles under one litre are already made from 100 per cent recycled PET plastic (excluding caps and labels).

“This initiative helps to assist recycling techniques and provides our bottles the most effective probability of being recycled and processed into new bottles domestically.”

While Australians have known and loved Sprite in its iconic green bottle for nearly six decades, Miller went on, “we all know that is the best factor to do”, as the company “helps the transition to circularity for our packaging.”

Source: www.9news.com.au