SAN FRANCISCO, California – TikTok, the social platform identified for its addictive video content material, introduced Monday that it’ll provide text-only posts, changing into the newest tech big to supply a substitute for embattled Twitter.
The textual content posts on TikTok will most intently resemble comparable choices on Instagram, which earlier this month additionally launched a problem to Twitter — which proprietor Elon Musk renamed X — referred to as Threads.
Like Meta-owned Threads, TikTok advantages from its dimension, with round 1.4 billion month-to-month lively customers, in accordance with specialist website Business of Apps.
But not like Facebook’s dad or mum firm, it has chosen to combine its new text-only characteristic into its app somewhat than launch a separate product, as Meta did with Threads.
TikTok’s model will stay extra visible than a Twitter or Threads submit, with customers ready so as to add a coloration background, music and stickers to the submit.
The Chinese-owned firm mentioned the brand new format will broaden “boundaries of content creation for everyone on TikTok” and faucet into the “creativity” seen in feedback and captions, the corporate mentioned.
In addition to Threads, smaller platforms similar to Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, however none have to this point dethroned it regardless of its troubles.
Musk final week mentioned Twitter has misplaced roughly half of its promoting income, leaving a chance for the challengers. — Agence France-Presse
Source: www.gmanetwork.com
