Old Australian train safety campaign revived by social trend

And now, by the ability of the web, the track and app have been resurrected within the type of a viral social media development 11 years later.

The unique Dumb Ways to Die app has been launched into pole place on the US iOS and Android shops, and around the globe.

Over 10 years after the primary app launched, the Dumb Ways to Die YouTube channel had over 420 million views, and it is portfolio of video games and academic apps had been downloaded practically about 400 million instances.

Acquired by Australia’s PlaySide Studios in 2021, the Dumb Ways model has proven no indicators of slowing down.

”Our mission since acquiring the brand outright has been to both reignite nostalgia with an audience familiar with the viral success of the song and the original game but also to explore new, popular entertainment mediums, platforms, and formats,” PlaySide Studio’s and Dumb Ways General Manager Ben Kelly instructed 9News.com.au.

“We knew of the nostalgia-inducing effects of the Dumb Ways to Die song and the massive potential the brand had amongst a younger generation who grew up with the mobile games,” he stated. 

Dumb Ways to Die options vibrant bean-like characters that all the time discover themselves, by their very own poor selections, in mortal hazard.

“Don’t be like them,” says Kelly.

The Dumb Ways social development started after a TikTok consumer named blakefloyd04 uploaded a video utilizing the Dumb Ways track – and the remaining is historical past.

As for the formulation to a viral hit, Kelly says no quantity of cautious planning might ever assure success.

“While we have laid solid foundations and helped to nurture a brand that fans want to engage with, no amount of careful planning could have ever guaranteed the viral success or cultural impact that the brand has seen over the last couple of months.”

Since then, over 100,000 TikTok and Instagram customers have taken the catchy tune and turned it into their very own unique content material. 

“Since the trend exploded on TikTok, the @dumbwaystodie account has grown to 3.2 million followers, making it the sixth most followed gaming brand on TikTok,” Kelly stated.

“We’ve been delighted to see our message of making smart decisions go truly global.”

They’re additionally partnering with Netflix Games, which is big in its personal proper, as an all-new survival recreation.

“We are thrilled that Netflix sees value in this IP and we are excited to join forces with them in bringing Dumb Ways to Survive to subscribers,” Kelly stated.

Now PlaySide Studios is making ready to launch Dumb Ways to Die 4, and timing could not be higher.

“We’re looking forward to releasing the fourth instalment of Dumb Ways to Die on mobile very soon, as well as Bean Land.

“Bean Land is an epic, top-down motion brawler, born from the Beans NFT assortment,” Kelly told 9News.

More details on that can be expected later this year.