“Interim X logo goes live later today,” he wrote, shortly earlier than sharing a photograph of Twitter’s headquarters lit up by a large new X.
The Twitter web site now options the identical brand, whereas the acquainted blue chicken is gone.
Previously, Musk stated he was bidding “adieu to the twitter brand and, gradually, all the birds”.
Twitter, based in 2006, has used its vivid, globally recognised blue chicken emblem for greater than a decade.
The renaming could possibly be seen as one thing of a model overhaul “Hail Mary” for the corporate: Musk in latest months has repeatedly warned that Twitter, dealing with steep losses in advert income, was on the sting of chapter.
Twitter had 238 million energetic customers previous to being taken personal by Musk in October 2022.
Now, lots of the headlines he makes are for his eccentric remarks on his private Twitter account – typically sharing conspiracy theories and moving into public spats on the social media platform.
Musk overhauled the location after buying it for $US44 billion ($65.35 billion) in late October, then adopted with mass layoffs, disputes over thousands and thousands of {dollars} allegedly owed in severance and Musk’s notice to workers that remaining on the firm would imply “working long hours at high intensity”.
“Only exceptional performance will constitute a passing grade,” he stated.
The teams pointed to the mass layoffs as a key issue of their considering, citing fears that Musk’s cuts would make Twitter’s election-integrity insurance policies successfully unenforceable, even when they technically stay energetic.
Musk additionally started overseeing controversial coverage modifications which led to frequent service disruptions at Twitter and upended his personal popularity within the course of.
In June, Musk named Linda Yaccarino, a former NBCUniversal advertising and marketing government, CEO of the corporate.
She commented on the identify change on Twitter Sunday afternoon.
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression,” she stated.
“Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.”
As the brand new enterprise begins, it faces challenges. Musk not too long ago disclosed that the platform nonetheless has a unfavorable money move due partially to a 50 per cent drop in promoting income and heavy debt masses.
Criticising the exit, or pause, of such Twitter advertisers as General Mills, Macy’s and a few automobile firms that compete with Tesla, Musk has referred to as himself a “free speech absolutist” and stated he needed to purchase Twitter to bolster customers’ capacity to talk freely on the platform.
World’s billionaires have turn out to be a trillion {dollars} richer
“Is someone you don’t like allowed to say something you don’t like? And if that is the case, then we have free speech,” Musk stated.
He added that Twitter would “be very reluctant to delete things” and that the platform would intention to permit all authorized speech. Many customers have fearful that would imply an increase in hate speech.
Meanwhile, the preliminary frenzy round rival Threads seems to have come again to earth, particularly because it has been plagued with spam and lacks a number of user-friendly options Twitter, or, now X, affords.
Adam Mosseri, who’s overseeing the Threads launch for Meta, has hinted at plans so as to add options resembling a desktop model of the app, a feed of solely accounts a person follows and an edit button.
Its capacity to attract promoting assist is, as but, unproven.
Source: www.9news.com.au
