While the tree remains to be up and leftover pudding remains to be within the fridge, grocery store giants have made a weird determination simply sooner or later after Christmas that’s drawing near-universal reward from consumers.
Ninety-six days earlier than Easter, Australia’s main grocery store chains have begun packing cabinets with scorching cross buns on Boxing Day.
Once obtainable for only one or two weeks a 12 months round Easter, the buns’ recognition have steadily grown lately to change into an obsession that grips Australian consumers.
During their three-month season, bakeries and supermarkets now collectively promote a whole bunch of thousands and thousands of buns to fulfil shoppers’ insatiable appetites.
Woolworths, the nation’s largest grocery store chain, has a variety of the baked items on sale this Boxing Day, together with a brand new fairy bread flavoured selection.
Woolies bakery merchandise supervisor Donald Keith mentioned regardless of there nonetheless being months till the Easter vacation, scorching cross buns had confirmed to be a well-liked alternative for shoppers.
“Each and every year our customers show that it’s never too early for hot cross buns and we expect to sell around 1.8 million buns in this first week alone,” Mr Keith mentioned.
Woolworths’ main rival, Coles, can be cashing in on demand for the Easter deal with, with the product additionally hitting cabinets on Boxing Day.
Included in its providing this Easter is the return of the “limited edition” vegemite and cheese scorching cross bun, which ostensibly “tastes like Australia”, in line with the grocery store chain.
Last 12 months, Coles offered greater than 2.5 million scorching cross buns within the week to December 31.
The return of buns to grocery store cabinets was strongly welcomed by consumers, lots of whom expressed their need to buy some on the checkout on their subsequent go to.
“Fantastic. Great to have a lovely hot cross bun,” one shopper wrote on social media.
“I could have them all year round,” one other mentioned.
Others commented that they felt as if the baked good had by no means left the cabinets within the first place.
However, not all shoppers had been happy with the return of the Easter treats.
“What a joke,” one pissed off shopper added.
For consumers searching for worth for cash amid the nation’s continued cost-of-living crunch, the common-or-garden fruit scorching cross bun is priced at $4 at Woolworths for a six pack. At Coles, the identical product is barely costlier at $4.50.
However, consumers searching for different Easter gadgets could also be disillusioned. Easter eggs are but to be stocked at both of the grocery store majors.
Originally revealed as Hot cross buns hit grocery store cabinets 96 days earlier than Easter
Source: www.dailytelegraph.com.au
