Viacom 18 pays 9.51 billion Indian rupees ($A170 million) for the media rights of the ladies’s Indian Premier League for the subsequent 5 years, the nation’s cricket board has introduced.
Viacom 18 outbid Disney Star, Sony and Zee amongst different broadcasters in a closed-bid public sale in Mumbai, ESPNcricinfo reported, with the inaugural girls’s IPL – a Twenty20 match – set to be performed in March.
“This is massive for women’s cricket,” BCCI secretary Jay Shah mentioned on Twitter, including that the bidding quantity would have a per-match-value of 70.9 million Indian rupees ($A1.25m).
A 3-team Women’s T20 Challenge had been staged alongside the lads’s IPL since 2018, however the BCCI had been urged to arrange an expanded match for ladies with extra groups and gamers.
“After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate,” Shah added.
“It’s a big and decisive step for empowerment of women’s cricket in India, which will ensure participation of women from all ages.”
In August final 12 months, Disney Star gained the rights to broadcast males’s and ladies’s International Cricket Council (ICC) occasions by to the tip of 2027 in a deal reported to be value $3 billion.
In June, Disney-owned Star India retained the tv broadcast rights to the lads’s IPL for $4.3 billion.
