Essendon’s president David Barham has reached out to members and followers amid speak the membership may change its Bombers emblem.
The AFL membership has consulted stakeholder teams to evaluate the picture of the organisation, together with the airplane within the emblem. The present type of the brand was first utilized in 1997.
In a letter to members, Barham mentioned the membership had a “strong recognisable brand” amid a proud historical past and warranted them the Bombers identify wouldn’t change – however didn’t explicitly rule out altering the brand.
“We are conducting a preliminary research project which centres around the Essendon brand and its elements,” he wrote.
“The research project is in its early phase. Members and supporters have been and will continue to be canvassed as part of this process, in addition to the engagement of multiple Essendon Football Club stakeholders.
“We have a proud history of more than 150 years and a deep connection to our members and supporters. This is and will always be respected and embraced.
“There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.
“We proudly recognise that our future legacy begins with our proud history. We will always be called the Bombers.”
The prospect of a emblem change drew a powerful response from followers, with Bombers nice Matthew Lloyd imploring the membership to stay with the airplane picture.
“I’d be very disappointed if the Bomber was gone,” Lloyd mentioned on Nine.
Source: www.perthnow.com.au
