Essendon coach Brad Scott says the membership’s purple sash is “really important” to the membership’s followers and is assured analysis canvassing whether or not the membership’s brand ought to be altered gained’t find yourself with full change.
Despite outcry from former gamers, the membership made it clear the “Bombers” nickname would by no means change and the sacred purple and black would stay the membership’s colors.
Responding on Wednesday, Scott, in his first yr as membership coach, stated there was little question what was most essential to supporters and nothing could be modified that they didn’t need modified.
“The piece of work that is being done at the moment is primarily just to engage with our main stakeholders, our members, our supporters, our sponsors, (to assess) what’s really important to them, and what goes without saying is the red and black is really important to them,’ Scott said.
“The red and black is really important to them, the red sash is really important to them, those things aren’t changing.
“The whole process that‘s being undertaken at the moment of which is in its preliminary stages is just connecting with our stakeholders and finding out what resonates with them.
“Quite often these things, a little bit of discussion happens and all of a sudden we‘re changing everything – that’s not the case.
“We’re just simply engaging with our members to see what resonates with them as Essendon fans.“
It’s understood the club is potentially looking at replacing the plane in Essendon’s logo with a red sash or the letters EFC.
In a letter to members, Essendon president David Barham conceded he club was “conducting a preliminary research project” round components of the membership model.
But he was adamant there could be no change to the “Bombers” nickname or anything within the brief time period.
“The research project is in its early phase. Members and supporters have been and will continue to be canvassed,” Barham stated.
“There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed.
“We will always be called the Bombers.”
Originally revealed as Essendon coach Brad Scott weighs in as membership seems to be to vary iconic brand
Source: www.dailytelegraph.com.au
