Why Woolworths is putting new stickers on its avocados

When you see the brand new stickers on avocados at Woolworths, do not consider it because the grocery store making a tough promote.

Instead, the stickers studying “EAT NOW” are meant to let prospects know the fruit is ripe.

Signage will even be posted studying “EAT LATER” for avocados that are not fairly ripe but.

Those avocados needs to be eaten two to 4 days after being bought.

“We understand the disappointment of cutting into an unripe avocado, a tale known too well with avocado lovers,” a Woolworths spokesperson mentioned.

“Customers will now be able to buy their avos with confidence with the introduction of Eat Now stickers.”

The stickers might be rolled out in chosen shops in Queensland, Victoria, South Australia and Tasmania.

For everybody else, a ripe avocado will yield to light strain on the stem finish.

The new program is a part of Woolworths’ efforts to deal with meals waste.

The avocado stickers observe the success of the bananas program, the place signage would point out which bananas had been ripe and which of them wanted a bit extra time earlier than being eaten.