The state authorities spent greater than $3.5 million on the marketing campaign, which was geared toward getting vacationers again to the flood-devastated area.
Out of the 12,000 vouchers provided, solely 4000 have been redeemed by voucher winners, inflicting business house owners to criticise the marketing campaign’s success.
“For us, it was very disappointing and I think as a whole it wasn’t what we expected,” native business proprietor Craig Cowing stated.
“We only got six or so actual registrations”
Opposition Leader David Spears stated “clearly something went wrong” with the vouchers program.
“They haven’t been marketed effectively, the strategy hasn’t been very good,” he stated.
Tourism Minister Zoe Bettison stated the federal government had taken the criticism into consideration however stood by this system.
“There will be changes, we have heard, my focus is around the tourism operators and the people of these regions,” she stated.
The second spherical of the vacation vouchers marketing campaign will likely be rolled out with hundreds extra out there.
Source: www.9news.com.au
