The Marcos administration’s “Bagong Pilipinas” (New Philippines) supposed governance branding was an unrealistic, if not a hole promise similar to its marketing campaign name of unity, Senate Deputy Minority Leader Risa Hontiveros mentioned Monday.
Hontiveros was referring to the brand new branding the Marcos administration launched over the weekend which tasks the federal government as one that’s “principled, accountable and dependable.”
The new branding was accompanied by a brand that featured the crimson, blue, white, and yellow colours that are additionally discovered within the Philippine flag.
“Talagang nauna pa lumabas yung logo ng Bagong Pilipinas kaysa sa totoong pagbabago. Sana naman huwag puro branding at pagmamalinis ang atupagin ng administrasyon,” Hontiveros mentioned.
“If they are going to rebrand, they should do it once concrete and irreversible reforms are in place. Besides, Bagong Pilipinas sounds so much like Bagong Lipunan, and we all know that it wasn’t about newness and its legacy was violation of human rights, plunder of the government resources which are yet to be resolved to this day,” she added.
Hontiveros mentioned that regardless of the decision for unity and “Bagong Pilipinas” branding, costs of primary commodities remained excessive, there was no vital job technology, there was no vital wage hike, the nation had but to recuperate from the COVID-19 pandemic, and agricultural smuggling, which included importing sugar primarily based on Palace orders reasonably than a sugar order, continued even when at least President Ferdinand Marcos Jr. was the concurrent Department of Agriculture Secretary.
Further, Hontiveros mentioned energy prices within the nation remained excessive even amid restricted provide, that Vietnam’s energy provide is greater than the Philippines by thrice even when Vietnam’s inhabitants is lower than the nation, and that Indonesia’s energy value can be 40% cheaper in contrast with the Philippines.
“Gusto nating marinig sa Presidente: ano ang gagawin para habulin ang naging napakabilis na pagtaas ng presyo ng bilihin habang usad-pagong ang pagtaas ng kita at hindi nadagdagan ng disenteng pagkakakitaan. Before the President characterizes his administration as one that is ‘principled, accountable, and dependable,’ he should first ensure that we have a genuinely honest and effective government.” Hontiveros identified.
(The President ought to inform us what he’s going to do with these excessive costs amid low wages and lack of respectable work alternatives.)
“Unity man o Bagong Pilipinas, no amount of branding can substitute for systems and institutions that truly level the playing field; no amount of branding can guarantee the end of economic inequality; no amount of branding can ensure that the wealth and progress of our country is felt by all, not only by a few,” she added.
But for Senators Francis Escudero and Joel Villanueva, the “Bagong Pilipinas” branding match the invoice.
“The slogan clearly sets the direction and objectives that the Marcos administration wants to accomplish. We are one with President Bongbong Marcos in ensuring that the government puts the welfare and interests of Filipinos first through good governance. It is a strong reminder for every public servant, that again public office is a public trust,” mentioned Villanueva, the Senate Majority Leader.
“That’s his call, but to be fair, it is inspiring; signals a new beginning and will hopefully encourage government officials and employees not to be burdened by the frustrations and failures of the past to do a good and better job today,” Escudero added. — DVM, GMA Integrated News
Source: www.gmanetwork.com
