Iconic Australian ice cream to shrink in size as cost of living bites

Australians who take pleasure in tucking right into a Maxibon are about to get much less chunk for his or her buck, with the makers of the enduring ice cream saying it is going to be shrinking in dimension.

In a publish on its social media channels, Maxibon mentioned it was being open and proactive in saying its dimension change.

A Maxibon ice cream — The dimension of Maxibons is about to get smaller. (Maxibon/Facebook)

“It’s not news you’ll want to cop, but we had to let you know first,” it mentioned.

“Tough times mean tough changes. And because of that, we’ve had to make the call to downsize our Maxibon a touch.”

The change will come into impact this month, though it was not revealed how a lot the scale of the ice cream might be dropping by. The advisable retail value of the merchandise will stay the identical.

“From this month, you’ll notice the changes, but our Maxibons will have the same taste you know and love,” the corporate mentioned.

“We’re sure there’s a few thoughts going through your head, so we thought we’d beat you to it.”

While some social media customers did approve of the corporate’s openness in saying the shrink, others have been much less understanding, accusing it of unfairly prioritising income.

The transfer is the most recent case of “shrinkflation” – the place corporations scale back the scale of their merchandise with out rising the worth, usually in an try to mitigate rising provide and manufacturing prices with out prospects noticing a better price ticket.

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Source: www.9news.com.au