How a health scare inspired Melbourne breakfast business

How a health scare inspired Melbourne breakfast business
The Melbourne-based businessman who launched the Anzac biscuit into the Indian market, says a well being scare impressed his newest business success story.

I Am Company founder and entrepreneur Dhruv Deepak Saxena now says he needs to alter breakfast habits the world over.

Since launching into the Australian market 18 months in the past, Yog n Oats has recorded a 600 per cent income progress previously 12 months.

Indian-born Australian entrepreneur Dhruv Deepak Saxena. (Drew Lambert Communications)

Saxena advised 9news.com.au he was impressed to create the product after a well being scare with kind 2 diabetes, excessive ldl cholesterol and hypertension.

And it was when he noticed the impression his well being scare had on his kids, who had been additionally skipping breakfast as a consequence of being “time-poor”, that he labored to create a product that will assist folks on the go.

“I used to be dwelling a fast-tracked life,” he said.

“People are so time short, even my family are in a hurry and I had my own health issues as an executive who travelled a lot in my life.

“We noticed a possibility out there and now we have to make it large and profitable in Australia.”

He also introduced the Anzac biscuit into India and now sells $250 million worth of the product every year.

Dhruv Deepak Saxena is the founder and managing director of I Am Company. (Eugene Hyland)

Turning to his latest business venture, Saxena said he was excited to see the product hit more shelves in the coming months.

The breakfast snack is currently selling about 75,000 units a week and is rapidly expanding into supermarkets.

“So far – it has been phenomenal,” he said.

“We doing properly and there was a major quantity of pursuits internationally.”

Source: www.9news.com.au