DDB Philippines, the company contracted for the launch of the nation’s new tourism marketing campaign “Love the Philippines,” apologized on Sunday for what it seen as an “unfortunate oversight” relating to the inclusion of non-original inventory footage in an audiovisual presentation.
In an announcement, DDB Philippines stated it takes full accountability after on-line posts alleged that the AVP used a number of clips from subscription-based inventory footage web site Storyblocks that weren’t shot within the Philippines.
“While the use of stock footage in mood videos is standard practice in the industry, the use of foreign stock footage was an unfortunate oversight on our agency’s part. Proper screening and approval processes should have been strictly followed,” the assertion learn.
“The use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate and contradictory to the DOT’s (Department of Tourism) objectives,” it added.
The DOT on Saturday ordered an investigation into the claims, which blogger Sass Sasot stated contained not less than 5 scenes shot in different nations: rice terraces in Bali, Indonesia; a fisherman throwing a internet in Thailand; a passenger aircraft in Zurich, Switzerland; leaping dolphins; and an individual driving a car on sand dunes in Dubai, the United Arab Emirates.
The division stated that previous to the launch of the brand new slogan, it had “repeatedly sought confirmation” from DDB relating to the originality and possession of all supplies contained within the AVPs and key visuals, and so they have been assured of those.
The DOT additionally stated no public funds have been used for the questioned video, which DDB echoed, saying that it produced the video at its personal expense and that it was an initiative to assist pitch the slogan.
According to DDB, the video in query—uploaded on social media — was “intended to be a mood video to excite internal stakeholders about the campaign” and was funded internally.
“This is an isolated incident, and the AVP [has] already been taken down as of this time… The succeeding ad materials have yet to be produced for this campaign,” it stated.
Meanwhile, the DOT stated it could ”not hesitate to actual accountability and take the mandatory motion to guard the curiosity of the nation even because it continues to exhaust all efforts to develop and promote the Philippine tourism trade.” —VBL, GMA Integrated News
Source: www.gmanetwork.com
