Adidas sales plunged by around $1.3 billion after Kanye West split

Adidas’s gross sales plunged by round $1.3 billion after the corporate cut up with Kanye West, in keeping with Sky News Business Editor Ross Greenwood.

“The sporting shoe brand has cut its 2022 dividend and fallen to its first loss in three decades,” he mentioned.

“The Adidas share price has fallen 45 per cent since the split but Chief Executive Bjorn Gulden says the company is determined to refocus on its core business and return to its sports-based roots.”