In the period of on-line buying, it’s by no means been simpler to buy magnificence and wellness merchandise. While that is handy, it brings with it the chance of buying pretend merchandise with deceptive claims.
How do you keep protected and simply determine which of them are legit and dependable?
Enter “Facts Talk.” The new anti-misinformation sequence simply put out the primary episode of its six-part launch marketing campaign delving into pretend magnificence and medical merchandise.
Its opening salvo options Jillian Ward and Andre Paras in a compelling skit, exhibiting what number of customers immediately fall for misleading commercials within the hopes of reaching fast outcomes.
In the skit, Jillian performs Beauty, a nicely, magnificence junkie who needs to have glass pores and skin — a scorching matter amongst skincare fanatics. Enticed by a product’s declare, Beauty used the “miracle cream” however ended up having painful, peeling pores and skin.
Upon checking the product, Jillian instantly noticed a number of pink flags, together with fallacious spelling and grammar, no ingredient checklist, claims to provide instantaneous outcomes, and being too inexpensive in comparison with different merchandise.
Andre recalled that he had beforehand seen the product in a news report, saying it was included in an inventory of banned and confiscated merchandise for utilizing a excessive quantity of mercury.
In the video, “Facts Talk” reminded audiences to examine the verification portal of the Food and Drug Administration’s (FDA) web site to see if the merchandise have been recorded as protected.
It additionally helps for those who be mindful these “R.E.D.” flags: Research in regards to the product being bought on-line; Examine the content material of the put up being marketed; and Doctor’s recommendation continues to be the perfect.
“Facts Talk” is underneath GMA DigiLab’s InoculatED venture, which received the Google News Initiative (GNI) Asia Pacific Innovation Challenge.
It seeks to make use of pre-bunking as an alternative of the standard debunking and fact-checking methods to coach viewers.
More episodes might be streaming within the upcoming weeks, aiding customers in making wiser choices, whether or not in buying merchandise or availing companies.
—Carby Basina and Cielo Meneses / LA, GMA Integrated News
Source: www.gmanetwork.com
