A number one condom model has made an enormous change to its packaging in a bid to assist increase consent schooling amongst Australians.
LifeStyles Healthcare introduced the packing containers of its condom line would now function a message to encourage wholesome communication between sexual companions and promote accountable and respectful sexual behaviour.
The message on the product, which is offered in Woolworths and Chemist Warehouse, reads: “Yes is our biggest turn on. Always ask for consent.”
Nicole Adey, the vp of LifeStyles Healthcare in APAC, advised news.com.au the choice to “drive consent awareness” comes as one in two Australians admit they’re confused by sexual consent in keeping with analysis launched by the Australian Government in 2022.
“We want to remind and encourage users to have open communication with their partners to create a positive and safe environment for all parties,” she stated.
“As a leader in sexual wellness for over 100 years, we believe that everyone deserves quality sexual education.
“We know that when people feel safe and confident in intimate situations, both in their physical and mental state-of-being, this leads to a more positive and enjoyable experience for all.”
Ms Adey defined the packaging redesign took 18-months to finish and included insights from plenty of inner and exterior stakeholders.
“Early on in the process we conducted some in-depth consumer research which provided us with invaluable insights around positive communication, including the topic of consent, during sexual interactions,” she stated.
“We’ve invested a lot into this project and are very pleased with the results and positive feedback, with new packaging hitting retailer shelves now.”
The model, which is the primary latex condom producer in Australia, additionally stated it hopes different condom makers will observe swimsuit.
“We believe that the discussion around consent should be at the centre of all sexual health and wellness education,” Adey added.
“We absolutely encourage other sexual wellness brands to join us in promoting open communication between sexual partners.”
The inclusion of consent messages on LifeStyles condom packaging is simply one of many many initiatives the model stated it’s implementing to advertise accountable sexual behaviour.
Currently, LifeStyles Wellness works along side LaTrobe University to offer faculties with sexual education schemes and toolkits, and has free assets on its web site.
The firm additionally stated it’s dedicated to persevering with to discover new methods to encourage wholesome sexual practices and to advertise higher consciousness of sexual well being points.
Originally revealed as LifeStyles condoms modifications packaging to show sexual consent
Source: www.dailytelegraph.com.au
