Viral sensation Logan Paul and fellow YouTuber KSI have launched their power drink Prime Hydration in Australia, however their beverage empire is already very controversial.
Logan and KSI’s power drink Prime Hydration is a sellout success in Australia and has solely helped generate extra curiosity of their different caffeinated drink, Prime Energy.
Prime Energy wasn’t launched Down Under as a result of it has nearly double the authorized caffeine restrict.
It incorporates greater than double the caffeine present in Red Bull and V Energy.
While it isn’t straight on the market in Australia, it may be bought from on-line retailers and shipped in.
Both Logan and KSI virtually shut down Sydney after they appeared on Nine’s Today with a whole lot of individuals turning up in droves to catch a glimpse of the celebs.
Dietitian Kamyra La Facui warns in opposition to younger individuals making an attempt to supply the banned power drink.
“Its caffeine levels are so high that it can cause adverse side effects. For example, increased blood pressure, anxiety, heart palpitations and arrhythmias,” she defined.
Facui additionally makes it clear that evaluating Prime to traditional power drinks like Redbull and V Energy is a mistake as a result of Prime incorporates way more caffeine.
“Both Red Bull and V have around 80mg caffeine per 250ml can, a much lower than the 200mg found in Prime’s 355ml can. That’s more than double the amount of caffeine per drink, which increases the risk of unwanted side effects,” she defined.
Facui additionally warns that YouTubers placing their names on power drinks will merely deliver them again into vogue.
“Logan Paul creating and promoting his new energy drink on these platforms does bring energy drinks back into the spotlight, as they’re likely to be perceived as ‘cool’ or ‘on trend’ – similar to what we’ve seen with vaping,” she defined.
In Facui’s opinion, power drinks aren’t precisely protected turf for celebrities.
“Celebrities aren’t trained health professionals, so there are potential dangers with them promoting unhealthy behaviours and products like Prime – especially to its younger audience on social media in which the drink is deemed ‘unsuitable’ for,” she stated.
“We saw this with tobacco, which is what led to several bans in advertising on these platforms, and energy drinks like this may be something to consider for the future.”
Facui stresses that there’s no dietary advantages to consuming Prime Energy.
“While Prime Energy may be sugar-free, and it contains Sucralose – a type of artificial sweetener,” she stated.
“While currently deemed ‘safe’, some studies have shown sweeteners can decrease the beneficial bacteria in our gut and promote inflammation. Also, consuming sweet drinks can increase our desire for more sugary foods in our diet, and impact our weight and health in this way, too.”
Source: www.news.com.au
