Why Taylor Swift fans are like toilet roll panic-buyers

As laborious because it may be for some folks to consider, there may be such a factor as an excessive amount of T-Swizzle — and we, as a society, have hit that time.

Since releasing Midnights final month, her tenth album of unique music, Taylor Swift has raised her already sky-high recognition to actually historic ranges.

Last week, all of us noticed her develop into the primary artist in historical past to say each spot within the high 10 of the US singles chart, overtaking Drake, who beforehand held the report with 9 of the ten spots in 2021.

Not to decrease the unbelievable industrial success of both Drake or Swift, however such data are kinda meaningless within the streaming age, and definitely far much less spectacular than the Beatles securing each spot within the Billboard high 5 in April, 1964, when folks needed to go away their residence and truly purchase a single on vinyl with actual cash.

This is to not say Swift isn’t shifting models too, as a result of the bodily gross sales of Midnights have reminded us all that CDs nonetheless exist, in order that in itself is an achievement.