New knowledge has, for the primary time, revealed the large gulf between what number of web page impressions The West Australian will get on-line from WA customers in contrast with every other news web site.
The Ipsos “iris online audience measurement” figures present The West Australian boasted 46 million web page views on its web site from folks residing on this State in January alone.
In comparability, the second-placed web site visited by West Australians searching for info was news.com.au — which had lower than half the WA-based web page views at 20 million.
The ABC had simply eight million WA-based web page views and Nine’s web site WAtoday had three million WA-based web page views.
Meanwhile the Ipsos Iris knowledge additionally reveals the true scale of some web sites that boast huge social media followers however not so many precise guests.
For instance, the figures present the web site “Perth is OK!” had 345,000 WA-based web page views.
Adding in figures from interstate, The West Australian had a complete of 55 million web page views throughout the nation in January.
The Ipsos iris knowledge reveals that in whole 3.6 million folks learn The West Australian on-line by means of the primary month of the 12 months.
That is extra folks than visited Sydney’s The Daily Telegraph or The Australian.
And it’s over 1 million folks greater than visited the Australian Financial Review.
We are past excited by the continued efficiency of our digital manufacturers.
Seven West Media WA normal supervisor of digital transformation, Brent Stewart, mentioned the discharge of the Ipsos iris knowledge meant there was an “independent source of truth and comparison for our industry”.
“This is a gold standard that publishers, clients and media agencies can rely on,” he mentioned.
“At The West Australian, we are beyond excited by the ongoing performance of our digital brands and we have so many new and innovative projects pegged for the year ahead.
“This includes a new weekday financial markets show called Trading Up as well as a new AFL show called Mad Monday, that will feature Mick Barlow & Xavier Ellis.
“This March also sees us release our long awaited The Game footy tipping app, which takes WA’s favourite tipping comp to a new level”.
Source: www.perthnow.com.au
