They say the scent of an aroma will be the very first thing to set off fond reminiscences of the previous and an Applecross entrepreneur is utilizing her love of perfumes to create pure duplicates of among the world’s hottest— and nostalgic — fragrances.
After greater than a decade within the vogue trade, Shereen Huber determined to step into the sweetness realm earlier this 12 months along with her model Nostalgia after she found the facility of aromatherapy throughout COVID-19.
“I was doing a lot of that stuff with the kids, trying to get them to learn how to meditate and get all of us mentally in a good place with everything that was going on and I found that (aromatherapy) worked so well,” Ms Huber mentioned.
“And of course, like most women, I love perfumes and scents, so that was where the idea of Nostalgia was sort of born out of.”
Ms Huber took her love of Le Labo’s fragrance Santal 33 — which retails for $320 on-line — and determined to naturally replicate the well-known scent.
“I was obsessed with it and I thought there had to be a way that we could make it into a natural sort of scent, because you go through those bottles so fast and it’s so expensive,” she mentioned.
“I wanted to do something that was clean, so good for the environment and for your body and then to create something that was accessible to everyone, rather than the one per cent which a lot of these perfumes are.
“Some of the dupes that we do — the original perfume could be, you know, $500 to $600 for a bottle.
“The idea of not being able to wear your favourite perfume every day is just so frustrating to me. You’re paying that much for it and you’re probably only going to wear it for special occasions instead of on a daily basis, which I think is a bit of a shame.”
The Santal 33 dupe she was in a position to create known as Boujee sells for $34.95 alongside dupes from Tom Ford, Giorgio Armani and YSL.
Ms Huber mentioned that whereas the thought behind Nostalgia was to create a scent much like what many know and love, the components in her perfumes set her model other than the boutique originals.
“If you go and buy perfumes from BYREDO or Chanel or Dior … all the traditional perfumes are comprised of 90 to 95 per cent alcohol,” she mentioned.
“The base of their perfume is 100 per cent different to ours because we use oils sourced both locally and from France.
“People are becoming more conscious of what they’re putting in their body and on their body, so I think having something that people know is good to use (that reminds them) of their favourite scents, or ones they have wanted try but haven’t been able to afford, has worked really well.”
Source: www.perthnow.com.au
