Harris Farm Markets has eradicated synthetic colors from all merchandise offered in its shops.
The “history-making move” has been 5 years within the making and can set the grocery store other than its rivals.
The ban kicks in from Monday when each one of many model’s 27 shops will likely be synthetic color free.
Harris Farm Markets co-chief government Tristan Harris stated the transfer was essential to uphold the corporate’s 50-year 12 months promise to “deliver goodness to Australian families”.
“For the past five years we have been working with our suppliers to find new methods of production if needed and alternative ingredients if required,” he stated.
“Now, our pasta sauces, dips, juices, peanut butter, cookie dough, curry pastes, chocolates, soups, noodles and even orange juices, just to name a few, are all free of artificial colouring,” he stated.
Australia’s regulatory meals physique, FSANZ, explains that synthetic colors are added into meals to enhance the looks, create a uniform color and make all merchandise extra visually interesting.
The choice to take away colors is a pure step for Harris Farm, which has lengthy championed the distinctive styles and sizes of recent produce with their Imperfect Picks vary.
“Anything artificial colours can do, nature can do better,” Mr Harris stated.
Award-winning pastry chef Anna Polyviou’s Cookie Dough is one such model that has switched from synthetic to pure.
“I learnt of Harris Farms’ Coloured by Nature commitment when I first tried to get my products on their shelves,” she stated.
“By being knocked back initially, I learnt about Harris Farms’ standards, and if I wanted to be a supplier, I needed to meet those. It was a whole new ball game for me and my team.”
Other manufacturers which have joined the key dedication are Koko Black, Fresh Fodder and The Market Grocer.
Source: www.perthnow.com.au
