Retail big Ikea has opened its smallest retailer in Australia to this point, situated in a quiet suburb of Sydney’s Northern Beaches.
The new Plan and order level retailer, situated in Belrose, is the second Ikea retailer of its variety to be opened throughout the nation.
It is a fraction of the dimensions of bigger warehouse shops at solely 215sqm, and situated inside the Belrose HomeCo centre.
An Ikea spokesman mentioned the smaller shops had been a part of a broader marketing campaign to supply a extra “personal and tailored shopping experience” by providing face-to-face, one-to-one skilled recommendation on planning a fancy house.
“While kitchens and wardrobe systems are on display to make planning complex areas of the home easy, customers can also take advantage of the convenience of Ikea Belrose and place an order for any product across the full Ikea range,” the spokesman mentioned.
Yan Fang, Manager of Ikea Belrose Plan and order level, mentioned: “From today, customers in Belrose can tap into our expertise to help turn their home renovation dreams into reality, or simply get a little inspiration to enhance their lives at home.”
The first Plan and order level retailer opened in Melbourne’s Highpoint Shopping Centre in September final 12 months.
Ikea has confirmed extra shops of the sort might be opened all year long.
Source: www.perthnow.com.au
