When Taylor Swift overcame the inconvenience of a world tour date in Tokyo on Sunday to the touch down in Las Vegas on Monday, was there any doubt destiny had determined her boyfriend Travis Kelce and the Kansas City Chiefs would win the Super Bowl?
The NFL decider is the most important single sporting occasion in North America every year, watched by a TV viewers measured within the lots of of hundreds of thousands.
Despite the sheer scale of the Super Bowl, the immense gravity of T-Swizzle nonetheless exerted an inexorable drive on the sport.
Ratings by the roof and a stage of worldwide consideration, particularly from non-NFL watchers, that made Super Bowl LVIII unprecedented in ways in which had little to do with what occurred on the gridiron.
So, if that’s what Tay-Tay can do to America’s premier sporting occasion, what the heck is she about to do to Australia, when she lands in Melbourne for the primary Australian present of her Eras tour on Friday?
This columnist has a number of colleagues flying East to attend one of many three gigs on the MCG, earlier than she has 4 dates in Sydney to complete her stint Down Under.
In whole, she’ll spend about two weeks in Australia. Think about that. She upended Las Vegas in six hours.
There’s a number of issues to think about round this, beginning with Swiftflation.
The time period was coined to explain the affect Swift’s Eras tour has on native economies, and it’ll be fascinating to see how a lot the singer will truly transfer the financial needle.
Hotel lodging, meals and beverage expenditure and clothes gross sales will go up in Sydney and Melbourne, to not point out cash spent on flights and merchandise.
Given how delicately the Australian financial system is balanced proper now, it’s not a stretch to suppose all the cash spent by Swifties this month might give the RBA a really troublesome resolution to make when it meets once more on March 19.
Swift, like every ubiquitous superstar, has her justifiable share of haters, and fuelling a charge rise will solely see that cohort develop.
Another factor to think about as we put together for the Eras tour is that if the furore round Swift is beginning to really feel a bit cult-like.
And, look, that remark is made with full consciousness of the hypocrisy of criticising the saturation of Swift, in a column devoted to her.
But it’s not simply yours really, who, to be clear, respects the singer’s hustle immensely.
A ridiculous 400 educational papers from 78 universities all over the world have been submitted for dialogue on the world’s first Swiftposium, a two-day educational convention that kicked off in Melbourne this week.
Surely we are able to all agree that going too far.
Thankfully, it’s pretty innocent, and much better than devoting all that vitality to celebrating Post Malone or Kanye West, however there’s a really actual hazard Australia will spontaneously combust if Travis Kelce celebrates his Super Bowl win with a cheeky go to Down Under to catch his lady on stage.
And nobody desires that.
Source: www.perthnow.com.au
