It’s the 1-minute and 34-second clip that may really result in cheaper groceries (though you may not wish to maintain your breath).
It’s the clip that reminds us that no company boss with tissue paper pores and skin ought to go close to social media.
And it’s undoubtedly the clip that led to a run on spirits within the workplaces of Woolworths’ PR crew this week.
Perhaps you’ve already seen it: Woolworths boss Brad Banducci, unwisely wearing uniform, like he’s simply off a shift stacking cabinets and didn’t pocket $7.7 million final yr, being requested about competitors between Australia’s two largest grocery store chains.
The snippet of Mr Banducci’s interview with ABC Four Corners reporter Angus Grigg went viral not as a result of it’s news that Australia has some of the concentrated grocery store industries on this planet. Former Australian Competition and Consumer Commission boss Rod Sims has publicly stated as a lot.
The clip went viral due to Mr Banducci’s perceived reluctance to debate competitors. Asked about Mr Sims’ assertion, Mr Banducci first rubbished it, then requested to retract his feedback and, lastly, tried to stroll away. His PR crew, who presumably had some consciousness of the clean-up on aisle 4 he was creating for them, coaxed Mr Banducci again to the interview.
The second of the automobile crash TV has centered on Australia’s grocery store duopoly in a method that no ACCC report might. On X, previously Twitter, the clip has been considered 1.8m occasions, whereas Four Corners does nicely to get half one million viewers.
Prime Minister Anthony Albanese acknowledged as a lot when he informed Perth radio it will add to strain on Woolworths and Coles to behave earlier than the Government did. Former authorities minister Craig Emerson is trying on the voluntary code of conduct for supermarkets, whereas the ACCC is analyzing excessive costs.
“One of the things that is happening, I reckon — and last night will add to it, the Four Corners program — is there’ll be pressure on the supermarkets to do the right thing,” Mr Albanese informed Hit FM radio in a fairly clear shot throughout the bow.
“Even before there are recommendations — I mean, they know that public opinion matters to their business.”
In different phrases: “Do something now, guys, so we don’t have to”.
Nationals chief David Littleproud additionally felt sufficiently emboldened by the brand new highlight on supermarkets to recommend, on Sunrise, that the market leaders could possibly be in peril of getting their chains stripped and offered off to rivals.
Will this be the set off to embarrass the supermarkets, the Government — or each — into critical motion on grocery store competitors? Let’s wait and see.
But if Woolies’ PR crew left any booze for the remainder of us, we should always elevate a glass to Mr Banducci’s skinny pores and skin, with out which we would not even be having the dialog.
Source: www.perthnow.com.au
