The Department of Tourism (DOT) will keep the brand new tourism slogan ”Love the Philippines” regardless of the flak a promotional video of the marketing campaign drew for using international inventory footage, Tourism Secretary Christina Frasco stated Wednesday.
Frasco made the affirmation in an ambush interview through the 2022 Philippine Tourism Satellite Accounts and Tourism Statistics Dissemination Forum, when requested if the DOT will carry on utilizing the tourism slogan which was solely launched final week on June 27.
“I think that is evident,” she briefly answered the press.
Frasco additionally repeatedly talked about the ”Love the Philippines” in her speech, and the slogan brand was additionally displayed on the stage of the occasion.
DDB Philippines, the company contracted for the launch of the marketing campaign, on Sunday stated there was an “unfortunate oversight” concerning the inclusion of non-original inventory footage in an audiovisual presentation supposedly selling the Philippines.
The DOT has ordered an investigation into the claims, which blogger Sass Sasot stated contained at the least 5 scenes shot in different international locations: rice terraces in Bali, Indonesia; a fisherman throwing a internet in Thailand; a passenger aircraft in Zurich, Switzerland; leaping dolphins; and an individual driving a automobile on sand dunes in Dubai, United Arab Emirates.
The DOT has additionally terminated its contract with DDB Philippines — the promoting agency behind the stated tourism marketing campaign — over the controversy.
In her report, Frasco stated that in 2022, the shared Tourism Direct Gross Value Added (TDGVA) to the Philippine economic system was estimated to be at 6.2%, amounting to P1.38 trillion. This was increased by 36.9% in comparison with the P1 trillion in 2021.
The employment in tourism attribute industries was additionally estimated at 5.35 million in 2022, increased by 9.3% in comparison with the 4.90 million within the earlier 12 months, she added. —KG, GMA Integrated News
Source: www.gmanetwork.com
