Essendon captain Zach Merrett says gamers have been requested concerning the “broader direction of the club” again in January, slightly than particular adjustments to the membership’s brand.
Reports emerged this week Essendon is contemplating changing the bomber plane, with a analysis venture all through the season to find out how the membership’s members and stakeholders view the crew.
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AFL 360 co-host Mark Robinson stated that dialogue wasn’t an correct reflection of the state of affairs.
“The story gets totally worked over,” Robinson stated, saying the story had been “hijacked”.
“They are looking at branding at that club after the last decade, which involved the drug supplements saga, the issues post-saga, the sacking of coaches, trying to get stability back, members, where are we as a group? Where are we as a footy club?
“That’s what it is. The Bombers won’t change.”
Merrett stated the problem had prompted dialogue amongst his social circle.
“I got a few messages from mates. I think from my point of view, I was part of some questions or survey results back in probably January asking about the broader direction of the club,” he informed AFL 360.
“Nothing about logos or names, it was very much about brand.
“I think where we’ve been in the past, obviously a turbulent last five, 10, 15 years, I think it was more around where do we want to go and how are we going to get there. That was sort of my read on the whole situation.”
Merrett stated a refresh of the membership brand “wouldn’t bother” him, however that “the connection at the moment is probably to the bomber and I think we all connect with that as players and I’m sure fans do.”
The skipper added the reference to former` gamers remained robust, because it did with the membership’s heritage.
“In our gym we have all our heritage logos, we have a big line I think from our first captain … there’s a sash on every player … that certainly is something that we all connect with as present players,” he stated.
“Attending the 93’ Hall of Fame inductees the other night and the reunion was pretty special as well.
“To hear some of their stories and the way in which they still feel connected and I think they’re loving the way we’re playing at the moment and they’re feeling as connected as they have ever, probably.”
Originally printed as ‘Wouldn’t trouble me’: Bombers captain Zach Merrett clears air on brand hearsay
Source: www.news.com.au
