Westpac has up to date its playing cards to make them extra accessible for blind and low imaginative and prescient clients.
The new designs on credit score, debit and pay as you go playing cards have a quantity or accessibility components, most notably completely different notches alongside the brief fringe of the cardboard to assist distinguish one card from one other.
The notches – sq. for bank card, spherical for debit card and triangular for pay as you go card – additionally assist clients determine which finish of the cardboard to insert into machines.
Each card additionally features a braille market to additional assist distinguish between them.
The new suite of card designs will probably be progressively rolled out to clients.
Westpac’s chief model and advertising and marketing officer Annabel Fribence mentioned that the brand new playing cards would “make payments easier for everyone”.
“The features of the new cards are a simple but innovative step forward that will make a big difference in the day-to-day lives of many blind or low vision Australians,” Ms Fribence mentioned.
“Our strategy is to continue to develop products and services that are accessible to all customers.
“This builds on a range of initiatives we already have in place such as accessibility mode on all our EFTPOS Now terminals, online applications that meet accessibility requirements and accessible digital card functionality when customers use voice-over and talk back.
The new card is a “simple yet impactful” measure for individuals who are imaginative and prescient impaired in keeping with Blind Citizens Australia chief govt Sally Aurisch.
“Measures like this can go a long way to giving customers who are blind or vision impaired that extra bit of confidence and independence when stepping up to the payment counter,” she mentioned.
Source: www.perthnow.com.au
