Cash splash on Mother’s Day as spend nears $1b

Cash splash on Mother’s Day as spend nears b

Cost of dwelling pressures will not stifle Mother’s Day spending as Australians anticipate to spend extra on the event.

An Australian Retailers Association (ARA) and Roy Morgan survey initiatives Australians will spend $925 million on Mother’s Day this 12 months, up $166 million or 22 per cent on 2022.

The survey of 1682 Australian adults discovered one in two folks have been planning on shopping for presents for Mother’s Day and anticipated to spend a median of $92.

Five in six respondents stated they might spend greater than final 12 months whereas alcohol, meals and flowers have been the most well-liked decisions for presents and prone to account for about 30 per cent of the nationwide spend.

One in 4 respondents deliberate to purchase presents for somebody apart from their start mom, and a few retailers have despatched prospects hyperlinks to opt-out of Mother’s Day emails, which will be triggering for these grieving or estranged from their mom.

ARA chief govt Paul Zahra stated most retailers have been already selling their Mother’s Day wares, a key occasion on the retail calendar.

“Amid ongoing cost of living pressures, many will be making an exception to spoil their mums – or in some instances other special people in their lives,” Mr Zahra stated.

The anticipated 22 per cent enhance in Mother’s Day spending outstripped the Consumer Price Index, which elevated to 7 per cent over the twelve months to Q1 2023.

“While people may be reluctant to spoil themselves due to the high costs of living, they’re still enthusiastic to splash out on loved ones,” Mr Zahra stated.

A fifth of respondents stated they might have a good time the event with a meal at a restaurant or restaurant whereas 38 per cent would go for a feast at house.

Source: www.perthnow.com.au