A skincare firm co-founded by Elsa Pataky and backed by her Hollywood A-lister husband Chris Hemsworth has collapsed into administration.
Purely Byron appointed DW Advisory’s Cameron Gray and Justin Holzman as directors final Friday, in line with filings from the Australian Securities and Investments Commission.
The collapse got here after magnificence business BWX — which owns 47 per cent of the corporate — wrote down the worth of its stake by $2.8 million for the primary half of the monetary 12 months.
Mr Hemsworth’s Byron Bay 1st Management owns a 3.2 per cent curiosity within the business, whereas administrators Ido Leffler and Lance Kalish personal barely greater than 22 per cent every, firm paperwork present.
Purely Byron makes use of botanical substances from the Byron area in northern NSW the place Ms Pataky and Mr Hemsworth are primarily based.
“I moved to Byron Bay and felt an immediate connection to its beauty, community and spirit,” Ms Pataky stated on the corporate’s web site.
“I was introduced to some of the native botanicals grown locally in Byron and I was really intrigued. I learnt that some of them could be clinically-proven to effect change on my skin.”
Purely Byron launched its first assortment, Divine Ritual, in 2021, adopted by its Native Sunrise Blend.
The West Australian has contacted the directors for remark.
Source: www.perthnow.com.au
