The least expensive normal grownup seat to look at West Coast play at Optus Stadium in 2023 will value greater than a household ticket on the MCG and Marvel Stadium, whereas Fremantle’s lowest priced tickets can even be considerably increased than Victoria’s main stadiums.
The AFL has introduced that normal admission tickets for matches on the MCG and Marvel Stadium will see adults paying $27, the concession worth being $18 and youngsters capable of attend for $5. A household ticket for 2 adults and two youngsters will value $54.
Those costs are primarily based on having the ability to select seats in particular areas of the stadium. With large memberships filling the vast majority of Optus Stadium, each the Eagles and Dockers require non-members to purchase reserved seats to attend.
West Coast’s least expensive normal public reserved seats will value $57 and costs will rise to $101 for the costliest. Fremantle’s least expensive normal public reserved seat might be $38.
A West Coast spokesperson mentioned worth comparisons didn’t precisely replicate the scenario.
“Any comparison is skewed because we’re not actually offering the same products. Our cheapest category five restricted view seat is $46 but we don’t have identical membership/ticketing structures to Fremantle or any other club.
“We do not have general admission seats at Optus Stadium because we are over subscribed at one of the world’s great stadia which is also reflected when the AFL issues its pricing for finals in Perth.”
Tickets in South Australia are additionally costlier than in Melbourne with Adelaide’s normal admission worth set at $40 and Port Adelaide charging $35.
The AFL’s announcement got here simply hours earlier than Fremantle introduced a $2.43 million revenue for 2022. That adopted a $2.25m royalty fee to the WA Football Commission. The Eagles had already declared a $3.5m revenue and a $2.7m fee to the WAFC. West Coast’s revenue was $7.4m in 2021.
Both golf equipment skilled dramatically completely different fortunes final season with the Dockers ending a finals drought and ending the home-and-away season in fifth place whereas West Coast tumbled to seventeenth.
Only Carlton, Collingwood and Richmond had extra followers attend their residence video games final season than the Dockers and Fremantle CEO Simon Garlick mentioned the rise in crowds was large for the membership.
“It’s not lost on us how significant it is to finish fourth in attendance across the league when we cannot rely on opposition fan support to drive our numbers up like the Victorian clubs,” he mentioned.
While Fremantle’s revenue elevated from $1.55million in 2021 to scale back the hole on West Coast, sports activities advertising and marketing agent and CEO of Playbookx Scott Gooch mentioned the Eagles’ sustained success meant they have been clearly WA’s market chief.
“I think when you compare the two clubs, West Coast is a really strong brand that has had the on-field and off-field success for a long, long time. I think Freo will still be playing catch up but they have a fantastic platform to continue to grow from,” he mentioned.
“A lot of the revenue streams don’t exist but for football. The more on field success that Fremantle can have, the flow on effect of sponsorship and branding rights, membership sales and match day which comes from ticketing and hospitality, that on field success will certainly drive those key revenue streams for them.”
Source: www.perthnow.com.au
