Major retailer Big W has come beneath fireplace over its “sexist” pricing after a buyer snapped an image of an identical merchandise with totally different value tags.
The girl posted an image to Facebook on Sunday of the Tradie present packs, which embody a drink bottle and physique wash.
The present packs seem to incorporate an identical merchandise, nevertheless the pack aimed toward girls is $4 dearer.
The value distinction left the patron confused.
“In my local Big W yesterday and came across these, both exactly the same just different prices,” she wrote.
Her publish sparked outrage from others, many believing the worth distinction was a results of “pink tax”, which refers back to the tendency for merchandise marketed particularly to girls to price greater than these marketed to males.
“It’s called a pink tax, which in other words is called women’s tax,” one girl wrote.
“It’s the reason I get Men’s razors and deodorant; same brand, same can, same razor etc.
“I first noticed it with clothes and toys for kids. Sexism at its finest.”
“Legit same sizing, just different colours, but $4 diff,” one other wrote.
“Pink tax. Woeful in 2022,” wrote one other.
However, some identified the worth distinction could be because of the lids on the drink bottles being barely totally different.
A Big W spokesman advised the NCA NewsWire there was a pricing error and it has since been remedied.
“Both sets should have been priced the same, and both products are now correctly priced at $14 each,” the spokesman stated.
Customers who bought the product at BIG W at $18 from 1 November 2022 onwards are eligible for a refund of the distinction with proof of buy.
